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Esta propuesta se basó en el previo rediseño hecho en el 2013 en donde el objetivo fue elevar la promesa de valor de la marca Chunky dentro de su categoría. En este nuevo diseño continuamos la línea de color, dándole protagonismo al beneficio principal de Chunky que es su contenido de carne de verdad con un sistema gráfico que se basa en el color y el juego.